According to Bell & Howell, when items are marked as
available for pickup, customers are more likely to use the firm’s BOPIS service again. However, to ensure
that there are no mistakes, you must update your system in real-time,
communicate with stores and distribution centres and make sure that the pickup
process is smooth.
There are several steps that must be taken to ensure that
the procedure is satisfying. These begin even before the client arrives to the shop.
First of all, the merchant can send the buyer reminders about where the pickup counter is and whether there are
special parking facilities for BOPIS customers. A study on the matter revealed
that a lot of firms neglected doing these and they received negative feedback
from clients who got confused when they reached the outlet.
Those who use e-commerce solutions do not wish to
wait in lines and they expect to have their purchases ready for pickup in two
hours max. As such, the physical store must be equipped with the facilities
required to screen and verify online
orders, find the items quickly and bring them to the counter at the
expected pickup time. Moreover, employees must be able to identify customers
correctly without them having to go through multiple steps to prove their
identity.
Make
sure customers do not have to wait for a long time
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