E-commerce: how to optimise the speed of your site?

Speed is an important factor that helps determine the success of an e-commerce business. As such, retailers must optimise their site to improve customer experience, enhance SEO and avoid losing clients. Learn how to do so below.

What are the existing issues?
Before equipping your online shopping site with several tools and plugins, it is important to assess where it stands. How many elements are there on the home page? Do the images take a lot of time to load? Are there different fonts being used? To make an analysis, you can employ a benchmark test via free tools such as GTMetrix or Pingdom Tools. These will help you point out the problems related to page load times and performance scores.

Enable caching
This helps enhance load times. Caching saves the outcome of the different operations that your site has to perform to produce your final content. After that, it serves a new and improved ‘product’ to the next person. If you enable an efficient caching solution, your website will be as fast as a static page until you make a change.

When you cache content such as product pages, you give your customers the opportunity to look for items on your site seamlessly. This is because you are reducing the number of demands on site performance. You can enable caching easily via a plugin from your web hosting provider.

Assess existing issues on your site first