According to a recent study by Epsilon, 80% of customers are
more likely to purchase an item from an e-commerce
website if brands offer a personalised experience. More and more shoppers are
looking for a personal touch, a relationship, from the firm that they are
dealing with and this will help in increasing conversion rates.
The major online shopping companies are already aware of the
importance of this feature. That is why in 2020, we will witness the expansion
of more customised user experiences. Changes will be made from data collected on
customers and content will be according to each client’s needs. Not only does
this create a more enjoyable experience, but it also leads to a greater ROI on marketing
campaigns and content creation.
The competition in the e-commerce world is ruthless. That is
why it is important to earn brand loyalty
from consumers and this can be done via personalisation. However, this can be
an issue for some firms since it can be complicated to know what exactly the
client is looking for. To offer efficient customised experiences, you must
first understand your customers. For instance, survey tools, analytics
software, and social
media engagement can be incredibly useful if you wish to start
gathering information.
Personalisation
is the key to winning customers’ hearts
Comments
Post a Comment