As advanced in a previous article, the online shopping sector will be disrupted by several developments in
2020. This is because the giants are going to introduce innovative systems to
compete with each other and attract more clients. Have a look at more changes
below.
Conversational e-commerce
For quite some time, conversational e-commerce has become an important way for businesses to interact with consumers. This tech allows applications, websites and devices to become a user interface that can be accessed through voice commands and that offers a wide range of services. This will allow for automated home technologies and customer support systems. However, there are still some issues related to the accuracy of virtual assistants when faced with multiple languages, regional dialects and slangs.
For quite some time, conversational e-commerce has become an important way for businesses to interact with consumers. This tech allows applications, websites and devices to become a user interface that can be accessed through voice commands and that offers a wide range of services. This will allow for automated home technologies and customer support systems. However, there are still some issues related to the accuracy of virtual assistants when faced with multiple languages, regional dialects and slangs.
Social commerce
A lot of social media platforms have equipped their sites with the “click-to-buy” functionality. Thanks to chatbots, which was initially introduced by Facebook, customers are able to find, review and purchase products on networking websites easily. More firms are following its lead. Instagram has also rolled out an in-app checkout feature for some brands. In China, the messaging network WeChat hosts all kinds of services and is a direct line of contact to a variety of businesses. However, chatbots will not be replacing shopping apps anytime soon. Those buying online will keep doing so at dedicated sites.
A lot of social media platforms have equipped their sites with the “click-to-buy” functionality. Thanks to chatbots, which was initially introduced by Facebook, customers are able to find, review and purchase products on networking websites easily. More firms are following its lead. Instagram has also rolled out an in-app checkout feature for some brands. In China, the messaging network WeChat hosts all kinds of services and is a direct line of contact to a variety of businesses. However, chatbots will not be replacing shopping apps anytime soon. Those buying online will keep doing so at dedicated sites.
Conversational
commerce will be on the rise
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