Online shopping: more ways to optimise your site’s speed


As advanced in a previous article, to make the online shopping experience more pleasant, you must work on optimising your site’s speed. First of all, you must assess the existing issues related to page load times or performance scores to implement efficient solutions. You can also enable caching which will reduce the number of demands on site performance. Have a look at another strategy below.

Optimising images
You must keep in mind that pictures are a key element and a major traffic driver to your e-commerce website. Consumers will trust your brand more if your site and your products look good. However, they can negatively impact on your site’s load time. To optimise and resize your images without comprising with their quality, you can use a plugin. This could help pages open faster and will ensure a better experience.

Moreover, the way your website theme works with pictures can also impact on performance. Sliders and carousels are very trendy. However, they utilise a lot of JavaScript. A solution to this problem would be replacing a slider featuring multiple images with one static, stellar one. This has several benefits. It is going to reduce load time and will also help your site become more mobile and user-friendly.


Optimise your images with a plugin

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