The tech giant Google
has recently started notifying advertisers of a new development. To further
help retailers grow their online business, the firm is adding the Shopping Ads
campaign to Gmail.
This news was revealed via an email sent to Google Ads
advertisers. The company advanced that this will be rolled out as from the 4th
of March 2020 and it involved both Product
Shopping ads and Showcase Shopping ads. When this project is implemented, data
will be reported under the Google Display Network and standard shopping
campaigns will be automatically enabled to run on Gmail as long as they
are opted into “YouTube, Gmail, and Discover”.
How to ensure that you will be part of this new strategy?
Marketers just have to follow a few steps. They have to sign in to Google Ads
and select a standard Shopping campaign in the Campaigns tab. After that, click
the ‘Settings’ tab and under ‘Networks’, check a box next to “YouTube, Gmail,
and Discover”. As soon as this is done, your Shopping campaigns are eligible to
be displayed on the mail service. The process is very simple and no further
steps are required on the advertiser’s behalf when a new program is introduced.
Google
is enhancing its Shopping Ads feature
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