A study conducted among online shoppers about social commerce revealed that 35% of
consumers were influenced by a compelling or engaging video to purchase an item
via a social media ad. This means that animation/image is the most important
feature. It is followed by factors such as customer testimonials (32%) and
influencer participation (26%). The most popular product categories on these
sites are apparel and accessories, electronics, beauty/wellness and home goods.
What are the benefits of this phenomenon?
First of all, social media platforms have billions of users
and these numbers are growing every day. As such, these sites will allow you to
target a larger audience and are becoming more essential to the expansion of
your business. Moreover, they increase website traffic and can lead to a higher search engine ranking. Additionally,
thanks to social commerce, customers are more exposed to your brand which gives
them the opportunity to communicate with your business to ask questions about
your products more easily. As such, you are able to build strong social
relationships and engage with potential clients.
As an e-commerce merchant, if you are looking into social
commerce, it is important that you adopt an omnichannel approach to
drive sales since consumers might learn about a product on social media
platforms but complete the purchase elsewhere. As such, analyse metrics to
improve your marketing strategies and boost brand recognition.
Use
an omnichannel approach to boost sales
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