One of the largest retailers in America, Target, is experimenting with a new
concept store. It is moving beyond the small format outlet initiative by introducing
a one focussed on the digital gaming industry.
This sector is worth $61 billion and it seems that the retailer
is trying to benefit from it. The tech industry website Protocol revealed that
Target had a soft open for its new outlet called ‘The Game Room’. A limited number of people were invited to this. It
is found at San Francisco on the site of the Target Open House location.
This location was previously focussed on the Internet of
Things (Iot) and its set up was supposed to be a display room for connected
home gadgets. However, the firm is now investing into the future of digital
gaming.
What is the purpose of this room? Besides introducing you to
new gadgets, the store will also allow you to try them out, offering a more
immersive experience. As such, customers will have the opportunity to access Google's
Stadia or Apple Arcade using the smartphones or tablets on display. They
will also be able to explore virtual and augmented
reality possibilities, play online games and participate in
tournaments. Thus, Target will gain an understanding on how gamers interact
with new technologies.
Target’s new store focusses on the world of gaming
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