For the first time ever, the German discount chain Aldi is opening an online shop in the
UK. This move is a response to the increase in demands following the
coronavirus pandemic. The e-commerce store is going to offer customers
essential products during this crisis.
The company advanced that the main objective of this online shopping solution is “to support
consumers in high-risk groups during the pandemic”. On the website, clients
will be able to purchase boxes with 22 basic (non-refrigerated) products. These
contain essential items such as pasta, disinfectant soap and toilet paper.
Customers can benefit from a delivery service as well.
The boxes available on the e-commerce website are being
marketed at 24.99 pounds each, including shipping fees. Aldi’s corporate
responsibility director Fritz Walleczek advanced, “We are committed to
providing quick, safe and affordable access to food for all our customers and
understand that, for some, visiting one of our stores is not an option at the
moment".
For quite some time, there have been several rumours that
the company is moving towards e-commerce in various European markets, but these
turned out to be just speculations, until now. In the US, Aldi
is already collaborating with Instacart to offer home delivery services for
groceries.
Aldi
has an online store for UK residents
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