For quite some time, e-commerce
companies have been experimenting with new technologies such as virtual reality
to offer customers an omnichannel experience. Now, there are more demands for
this system.
Firms are turning towards digital tools to recover from the
losses related to the closing down of stores. For instance, the fashion
industry is benefitting from AI beauty
tools and is providing virtual consultations. A VR e-commerce startup
called Obsess has revealed that over the last four weeks, it has experienced a
300% increase in inbound inquiries.
This company has recently worked with Dior to introduce a virtual
version of the luxury brand’s store in Champs-Élysées, Paris. This VR outlet
offers buyers the opportunity to have a 360-degree, 3D e-commerce experience.
They can browse through the shop’s Maison Christian Dior collection of
fragrances, soaps, candles and lotions. They are also able to zoom in on items
that they are interested in and complete the purchase on the online shop.
Throughout the past few years, Dior has been expanding its e-commerce
presence in several areas.
Various other companies have collaborated with Obsess to
offer customers virtual
reality experiences. Some of them are Ulta, Tommy Hilfiger, Farfetch
and Levi’s. The firm’s founder and CEO advanced that they are “targeting the
younger generation [because] they’re so used to this interface; they already
understand how it works”.
Obsess
offers brand virtual reality technology
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