Despite the fact that several aspects of our daily life have
been disturbed by the coronavirus pandemic, grocery shopping has been a constant. People are always in need of
food and other pantry products.
In fact, sales at supermarkets have increased by 25% in
March. However, there is a change in the products that consumers have been
buying. According to Michael Nestrud, a Boston R&D consultant for the food
industry, shoppers are now opting for comfort items such as soups and canned
beans from trusted brands like Campbell’s
and Heinz. He advanced that in times of anxiety, people reach out for food that
reminds them of childhood. If this trend lasts, it could be a huge benefit for
brands that have been struggling since the emergence of organic items and
health awareness among clients. On the other hand, smaller upstart firms might
have some troubles.
The pandemic has also resulted in an increase in grocery
deliveries. However, this tech might not stick after the pandemic. This is
because a lot of customers have advanced that they found online shopping
facilities frustrating and inefficient. Moreover, stores have to deal with
additional costs to manage and support home delivery and curbside pickup.
However, the BOPIS
(Buy Online Pick up In Store) model might maintain its popularity.
More consumers are buying comfort food
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