According to a recent study, most e-commerce sites do not comply with the Web Content Accessibility Guidelines
(WCAG). This means that several consumers who are blind, deaf or have another
disability are unable to access the online store. Considering the fact that
most of us are stuck at home, this can be a huge issue. Have a look at why website accessibility is such an
important factor.
Higher profit
Even people with disabilities are having to use online resources to be able to access the basic necessities during these difficult times. They have to purchase food, groceries and medicines on the Web. If your e-store does not comply with the accessibility guidelines in place, you are missing out on considerable sales. More than one in four adults in the US have a form of disability. This equals to 61 million people who spend over $200 billion each year.
Even people with disabilities are having to use online resources to be able to access the basic necessities during these difficult times. They have to purchase food, groceries and medicines on the Web. If your e-store does not comply with the accessibility guidelines in place, you are missing out on considerable sales. More than one in four adults in the US have a form of disability. This equals to 61 million people who spend over $200 billion each year.
Protection from lawsuits
Several major brands, such as Domino’s Pizza or CVS Pharmacy have been sued because they do not meet with ADA website standards. With the Covid-19 pandemic, people are more anxious and this might lead to more lawsuits. Like brick and mortar shops, e-commerce stores need to comply with these regulations. However, very often, web developers are not aware of that. That is why you must be careful and protect your brand.
Several major brands, such as Domino’s Pizza or CVS Pharmacy have been sued because they do not meet with ADA website standards. With the Covid-19 pandemic, people are more anxious and this might lead to more lawsuits. Like brick and mortar shops, e-commerce stores need to comply with these regulations. However, very often, web developers are not aware of that. That is why you must be careful and protect your brand.
Anyone
must be able to shop online
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