As advanced in a previous article, High Street shops in the UK have faced considerable damages because
of the coronavirus. It is expected that they will open soon because lockdown
regulations will be lifted. Keep reading to find out how they can lure buyers
back.
The MD of the shopper agency Outform advanced that brands are going to have to provide people
with “more reasons than ever to visit shops”. They must give them confidence to
go to stores by making safety a priority. The director at online vape retailer VPZ
supported these claims. He said that the high street is going to see new
measures such as limiting the number of customers in stores at one time. Shops
should make sure that clients can purchase items safely. Otherwise, they will
“face a huge problem with consumer confidence”.
Moreover, he advanced that retailers have to remind shoppers
of the importance of physical retail. They must offer an experience that cannot
be enjoyed online and this can be done by focussing on client service, staff
expertise and customer
experience. These features are now vital if brands want to attract
buyers to their outlets. He said, “People have been used to buying without
interactions so [there must be] a stronger focus on making the customer welcome
and providing the best products or services you can”.
Retail
outlets must focus on unique customer experiences
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