The fact that more people have turned towards e-commerce
services during the lockdown is not new. This is the case for online grocery shopping which has
surged since the middle of April in the UK.
The research firm Nielsen
has conducted a study which revealed that over a four week period, shoppers spent
a record of £1.2 billion. As such, transactions processed on the Web for
groceries now make up 13% of the overall market. The figures demonstrate an
increase of 7% from this time last year and a growth of 10% from mid-March to
mid-April.
Breaking down the numbers, it was revealed that 7.9 million
British households placed an online grocery order. Last year, the record was 4.8
million. Additionally, this growth is not restricted to sales processed on the
Web only. The research firm disclosed that transactions conducted in shops also
grew by 6.6%. It should be noted that this was despite the fact that visits to
outlets have decreased. The amount of money that shoppers spent on each trip to
grocery stores increased by 45% as they bought more items than usual.
Mike Watkins, Nielsen’s head of retailer and business
insight, advanced, “Following over eight weeks in lockdown, UK
shoppers are more accustomed to restricted living, and have adapted
their grocery shopping habits to match”.
People
are buying more grocery items
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