Payment services must be easy to attract consumers

Consumers are opting for innovative payment services to purchase products on the Web because they are simple. Nowadays, there are several methods that people can choose from to pay online. So, how to select which one to opt for? A fintech firm has conducted a study on customers’ buying habits to shed more light on this matter. It has collaborated with OnePoll to survey 2000 consumers in the UK. 83% of them advance that they look for technology that improves payment ease and flexibility. In fact, this “forms an important part of their decision in choosing which retailers, telecoms and utility companies to give their business to”.

Consumers look for easy payment solutions