As advanced in a previous article, it is crucial that
e-commerce stores comply with website
accessibility regulations, especially during the Covid-19 pandemic. This
article will look at more reasons why.
Branding
It is important to do business in a way that shows you are mindful of others. Empathetic brands have more impact on consumers' behaviour than their rivals. This is because people want to deal with firms that have a purpose and that they feel care for them. During the Covid-19 pandemic, it is crucial that everyone is able to access food and other essential products and this cannot happen if your e-commerce store does not meet with accessibility standards. By enhancing your site to cater to people with disabilities, you are showing that you care about corporate social responsibility which is important for your brand image.
It is important to do business in a way that shows you are mindful of others. Empathetic brands have more impact on consumers' behaviour than their rivals. This is because people want to deal with firms that have a purpose and that they feel care for them. During the Covid-19 pandemic, it is crucial that everyone is able to access food and other essential products and this cannot happen if your e-commerce store does not meet with accessibility standards. By enhancing your site to cater to people with disabilities, you are showing that you care about corporate social responsibility which is important for your brand image.
SEO
People with disabilities are always looking for websites that are easy to navigate and this search is even more urgent during the pandemic as we are all in lockdown. This presents a double opportunity for e-commerce site because accessibility and SEO tactics often overlap. Some features that enhance both accessibility and search engine optimisation are clear website navigation, Alt text for images, transcripts for videos and podcasts, directional cues and internal site search.
People with disabilities are always looking for websites that are easy to navigate and this search is even more urgent during the pandemic as we are all in lockdown. This presents a double opportunity for e-commerce site because accessibility and SEO tactics often overlap. Some features that enhance both accessibility and search engine optimisation are clear website navigation, Alt text for images, transcripts for videos and podcasts, directional cues and internal site search.
Enhance
your brand image by making your site easily accessible
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