E-commerce: how to build brand reputation via customers?

According to experts, your e-commerce store must generate at least 25-30 percent of its sales from return customers. The costs and efforts involved in luring an existing client back to your site is significantly lower than attracting a new one. Moreover, loyal buyers are more likely to refer other consumers to your store if you continuously show that you care about them and their needs which helps build your brand reputation. Find some strategies to do so below.

Multichannel online presence
Besides making sure that your store has an online presence spread across the usual channels, social media, mobile, Web and email, you must ensure that an integrated communication strategy runs through these. Consumers have different preferences and it is your job to see to it that they can enjoy an excellent experience via all these mediums. This will give your brand credibility and it will maximise your chances of grabbing the attention of customers.

Live chat
Despite the fact that people are becoming increasingly used to conducting online transactions, they like when the process is personalised. A live chat support can help with this. Moreover, customers have the reassurance that an agent is available to assist them if ever they experience difficulties when checking out.

Communicate with your customers