This year is a defining year for technology since the
lockdown has forced people to stay at home. As such, firms have had to adapt to
keep their business running. For instance, many retail outlets have built e-commerce websites to give consumers
the opportunity to complete purchases and receive their goods at their doorstep.
Thus, D2C commerce will become more prominent in the coming months.
To attract customers to buy from their brands, retailers are
adopting stronger and more creative approaches when designing their e-shopping
websites. This has led to the boom of D2C. Indeed, offline spending has
decreased and merchants are choosing to invest more in online channels. In the
previous year, small businesses did not see the advantage of spending money on a
mobile app or a site, but now, they
have been forced to adapt just to stay afloat. According to an analyst from the
market research company Forrester, 64% of firms plan to spend more on
their own websites, 58% on their apps, and 52% on social media.
Customers are making similar adjustments as well. Even those
who were sceptical about e-commerce are putting their trust into digital
facilities. 90% of consumers have admitted that their shopping
behaviour is now different, with regards to the fact that they are
avoiding retail outlets.
More
people are buying online
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