An important part of the online shopping sector is learning about consumers. Merchants
should have an understanding of their target audience’s demographics,
psychographics (opinions, values), and preferences if they wish to find new
customers and expand their product line.
How can you get these details? Demographic and psychographic
information can be obtained from third-party providers. Some examples of those
are Experian and Melissa. You can also use marketing channels, such as Google Ads or Facebook, and Google
Analytics. Another popular method among companies is qualitative analyses from
social media or surveys. Customer service interactions and reviews are
extremely helpful if you are looking for data on preferences.
If you wish to expand your brand on a geographical basis,
you can use Google Ads’ Keyword Planner. This will help you identify your
product’s potential in new locations. To do this, you might be required to use Google
Translate for keywords in non-English-speaking areas. Keep in mind that Google
is not the primary search engine in all countries across the world. For
instance, in Russia, most people use Yandex and Baidu is dominant in
China.
Moreover, remember that different marketing
strategies are required if you are dealing with customers from more
than one age group. For example, traditional channels like direct mail works
better with those aged above 65 years old.
Information on consumers’ background is very helpful
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