Visiting stores is quite a chore nowadays. The most tiring
part is queuing outside shops to be able to get in. This can be draining since
you have to wait for a considerably long time. To make this situation easier
for its clients, Sainsbury’s is
testing a new system.
The supermarket company has introduced a virtual queuing solution that allows
shoppers to wait for their turn remotely. This means that they do not have to
stand outside a store. Instead, they can join the line from a remote location,
such as their car, via a mobile app. Consumers just have to download the
application on their smartphone and they will be able to monitor their
position. This system is currently being tested at five outlets and the trial
will run until mid-August.
According to experts, retailers have to find new ways to
alleviate the task of queuing since it will soon be autumn and winter in the
UK. Additionally, as advanced by Catherine Shuttleworth, retail analyst and
chief executive at the retail marketing agency Savvy, consumers are demanding
more measures to make the “new normal” easier. They are adopting new
technologies to simplify their daily chores. One proof of that is the growth of
‘click-and-collect’
options.
Consumers
are looking for new technologies
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