In this latest announcement, the e-commerce giant Amazon has revealed that it is working
with the Bollywood actor Amitabh Bachchan. They will be creating a celebrity
voice for the digital assistant Alexa.
It is the first time that a personality from India will be
having his voice in this virtual technology. Predicted to be made available
later on during this year, this feature will not be free. Indeed, in a blog
post, Amazon revealed that users will have to purchase the voice experience for
Alexa. Doing so will allow them to
enjoy a wide range of offerings. Some examples are jokes, weather information,
poems or motivational quotes, among others.
It is not the first time that Amazon is using an international
celebrity for the digital assistant. The firm has worked with US actor Samuel
L. Jackson in the past. In fact, it was during that time that many social media
users had asked the e-commerce giant to collaborate with Amitabh Bachchan.
The company has also worked with professional actors to enable impersonations
of Shakespeare and Mark Twain. Moreover, users can hear jokes from Jimmy
Fallon, the host of Tonight Show. It should be noted that the celebrity
additions are not meant to replace Alexa’s
main voice.
Alexa will have new features by the end of the year © Royalty-free image
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