When purchasing from Amazon,
you are required to share some basic information like your name, location and
age. Nonetheless, what you might not be aware of is that when you speak to
Alexa, these voice recordings, and other details linked to smart speakers, are
also stored.
The e-commerce
giant also does a background check on your credit history from financial firms.
This is to help “prevent and detect fraud and to offer certain credit or
financial services to some customers”. Nonetheless, not everything that you
share is instantly saved by the retailer. The details that are automatically
stored are: what you buy and search for on the e-commerce website, contents
that you have downloaded, streamed and viewed, your interactions with Alexa,
information that you upload on your profile, reviews, wish lists and watch
lists.
This might surprise you, but in fact, Amazon shares these
details with different sources such as advertisers, publishers, social media
networks, search engines and advertising companies. The firm is
constantly buying and selling new assets to expand into several areas of retail
and technology. Thus, data is shared within the organisation to enhance its operations.
However, Amazon
does not sell your personal details with external companies. As advanced by
their privacy policy, “We do not associate your interactions on unaffiliated
sites with information which on its own identifies you, such as name or email
address”.
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