Consumer habits have drastically changed because of the
pandemic. According to recent studies, 42 percent customers are now using e-commerce facilities more to process
purchases and almost three-quarters intend to go digital for the festive
season. That is why it is important to have an online presence. Below are some
strategies that will help you target additional clients.
Despite the fact that e-shopping is
growing, some retailers do not know to go about selling their products on the
Web. This is because they are used to building their clientele by meeting
shoppers face-to-face and creating human relationships. This ensure customer
loyalty. Now, in this new era, they are having to venture into unknown grounds
and look for innovative ways to recapture audience’s attention digitally. It is
no surprise that companies, such as charity shops, are struggling.
Fortunately, even
online, they must adopt the same approach. A study has revealed that 61 percent
of digital shoppers want brands that prioritise personalisation. Moreover, 25
percent, visit sites and make purchases because of tailored
advertising. Thus, e-commerce merchants need a deep understanding
about who their core customers are, how they behave and which key ingredients
are required to design meaningful messages and advertisements that spark their
interest.
Personalised messages attract customers
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