This post is the last of a series of articles examining the
data protection protocols of e-commerce
retailers.
Zara
This high street fashion brand will collect your name, language, country,
email, payment details, information on orders and returns, browsing data and
your tastes/preferences. When Zara saves
data, it shares it with marketing and advertising partners. Nonetheless, the
firm does not sell it for profit.
Nike
This sports brand asks you to input a surprisingly large amount of information
on yourself. These are: your name, email, address, gender, hometown, date of
birth, purchase history, payment details, weight, height, and body
measurements, fitness activity data. Your interests and preferences are also
monitored and stored. While Nike shares this data with advertisers, it
does not sell it. Its privacy policy advances that the information “is only
given to 'service providers processing personal data for business purposes on
Nike’s behalf”.
Shein
This e-commerce website, along with regular consumer details, also
automatically saves information on the type of browser and version a customer
uses, the computer and connection they browse on, the IP address and whether
they accessed the site on their phone. Since its uses Google
Ads as its third party advertiser, the firm may share your data with
the tech giant.
Most e-commerce firms share your data with advertisers © Royalty-free image
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