Whenever you are online
shopping, retailers are able to access your personal details. Indeed, most
e-commerce merchants ask you to share something about yourself in order to
complete the payment. It can be your name, delivery address or card details. It
is important that you know what they are doing with this data, how is it being
used within the company and whether or not it is being shared with a third
party.
To help answer these questions and to determine whether
online brands are protecting consumer information, the data management company Rightly conducted a study of the data
protection policies of 10 major retailers in the UK. It found out how they
store details on everything such as clothing size and internet search
histories. Moreover, firms even share these details with others. According to
the findings, eBay is the only marketplace that sells data to third
parties and H&M
is the only retailer that does not sell or share customer data.
This can be pretty scary right? To help ease your mind, a series of articles will look at different online merchants and the specificities of their data collection, storage and sharing practices. Keep following the blog so that you do not miss these posts.
Comments
Post a Comment