This post is the last in the series of articles exploring
how e-commerce merchants can
optimise their Instagram Ads.
Call-to-value
Typically, Instagram users do not use
the platform to purchase expensive and complex products. If this is the type of
item you are offering, you might find promoting it challenging. In these cases,
instead of call-to-action, you must opt for a call-to-value approach. One
example of a firm using this is Zapier, an integrator of web apps. In
its text, it writes “See how Zapier can give you more time for what matters
most”. Thus, the goal of the ad is to learn more about its product and its benefits,
not to convince users to purchase it.
Social proof
This is when a third party talks about your products and proves your point. You
can back up your claims with recommendations from other firms or reviews from
clients, which will help consumers trust your brand.
Urgency and discounts
If your goal is more sales, then you must promote your products by creating a
sense of urgency and price reductions. For instance, you can introduce deals or
offers that are available for a limited-time only. This will motivate a
customer to complete a purchase, which is a technique that usually works for
every e-commerce
niche, even if it does require some creativity.
Use discounts to attract customers © Royalty-free image
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