There is no denying it, online
shopping has become a big part of our life, especially since the outbreak
of the coronavirus. Indeed, people are discovering or rediscovering the
advantages of e-commerce. Buying from these sites is quick, convenient and
easy, as compared to visiting retail stores.
Considering the shift in consumer behaviour, new trends are
now emerging. According to a research conducted by a financial firm, instead of
just going to the online shop of their favourite high-street brand and browse through
the items there, shoppers are turning towards social media to find new products.
Its data suggests that one in 10 buyers have a made a purchase via a site such
as Instagram or Facebook since the
lockdown began.
Indeed, a wide variety of products is now being marketed via
these sites and thanks to this, social commerce has become very popular.
You can find mostly everything while scrolling: clothes, homeware, food and
others.
Nonetheless, you must take some precautions when buying from
these websites. Half of the respondents studied by the financial firm advanced
that the items they purchased via social
media sites did not meet their expectations. To ensure that you do
not become one of them, the articles posted here will give you some tips and
tricks.
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