As announced in a previous article, Pinterest has been making some enhancements to its app. Thanks to
these, UK shoppers are able to enjoy a better experience. For instance, they
can access a curated list of goods within shoppable pins via a lens camera
visual search.
The firm has changed things for those in the US as well.
Verified merchants and Shopify retailers will also be able to discover improved
ad conversion insights. This will
allow them to assess the performance of their paid and organic Pinterest
content in a more efficient way. Additionally, advertisers who are eligible
will have the opportunity to view their best-performing pins so that they can
drive sales and convert organic pins into ads. To offer a better and more
seamless shopping experience, they will gain visibility on consumers’ purchase
journey, from the page visits, to adding items to cart and completing the
transaction.
With its growing popularity, these developments were
necessary. Indeed, Pinterest has 400 million users across the world and apart
from the US, the UK is now its busiest market. In a communiqué, the firm
advanced, “In a year when more people than ever will be shopping online for the
festive season, Pinterest
can replicate that experience for consumers and retailers through curated
collections and visual discovery. We’re building a place to shop online
— not just a place to buy”.
US retailers will have better ad conversion insights © Royalty-free image
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