Social commerce: reviews inform you about a merchant’s reliability

 

As advanced in a previous article, social commerce is becoming popular but you have to be careful when buying from Facebook and Instagram. This post will explore how reviews can help you make a purchasing decision.

If you are unsure about a retailer’s reliability, you must always conduct a background check on him or her. This is possible thanks to reviews posted by previous buyers. You can go on sites such as TrustPilot or Feefo to learn about other shoppers’ experience. Additionally, if you have never heard of this particular retailer, you must specifically look for details about the quality of the item, how long it took to arrive after shipping and whether it has a helpful and responsive customer support team.

Moreover, to avoid being scammed or purchasing from a counterfeit site, check the URL that the click-through redirects you to. A little technique is to see if the website has a safe connection, that is, whether it begins with ‘https’ instead of just ‘http’. The ‘s’ means secure.

Additionally, if you click-through a retailer that you know of, compare the URL of the page you're taken to with its official website. This can be easily found by just typing the brand name in your search engine, whether it is Google or another one.


Research about previous buyers’ experience © Royalty-free image

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