A previous article looked at some tips to have a great e-commerce website design. It should be
visually pleasing and have quality pictures. Check out some more strategies
below.
Consistent branding
People who are familiar with your firm will expect that your online shopping platform has the same
look and style of your brand. As such, you must adopt an omnichannel approach
with your branding. This ensures that you are offering a consistent customer
experience across your e-commerce site, social media and physical
location. Thus, select the same colours and fonts that you normally use on your
business cards or bags. Moreover, you must display your logo clearly on the
home page.
Intuitive navigation
To make sure that customers do not leave your site, ensure that they can
navigate through it and find what they want easily. Thus, your navigation bar
must be in a predictable position such as in the header or at the top left or
right corner. Sharp colour contrast can also help improve its visibility. Additionally,
you must have easy-to-understand titles to label your subsections. Having a
catchy jargon can be original but it can get in the way of clarity. Thus, make
sure that online shoppers are not confused when they are on your e-commerce
website.
Your site must be easy to navigate through © Royalty-free image
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