A previous article looked at some ways that will help you,
as an e-commerce merchant, to
increase brand awareness. This will allow you to enlarge your customer base and
consequently make more sales. This post will explore more tips.
Brand awareness campaigns can be run on marketplaces such as
Amazon. Nonetheless, instead of
focussing just on deals and prices, create contents on your best sellers and
new products. This will help drive growth. Even if you do not sell your items
on Amazon, the e-commerce giant allows you advertise on its platform. You will
have the opportunity to leverage exclusive shopper data for targeting and to
redirect users to your site.
Additionally, you can extend these strategies to
direct-to-consumer (DTC) e-commerce. This will allow you to capture and
re-target interest throughout the customer journey. This can be done simply by
using brand messaging from your latest campaign and adapting it for
online shopping purposes.
An example of a firm that has mastered this strategy and is
making the most out of it is Apple. It has always focussed on branding
while maintaining a consistent experience and pricing across all sales
channels. By giving e-commerce the same importance as its brick-and-mortar
business, it has been able to keep generating demand.
Focus on all sales channels © Royalty free image
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