The multinational drink and brewing company Molson Coors Beverage has decided to deal directly with UK clients. It has
launched a website from which they can purchase its products.
It is a direct-to-consumer e-commerce site called “Revl-Drinks to your Door”. If you go on
this, you will be able to get several items from the brand such as beers,
wines, spirits and soft drinks. Snacks from third-party vendors are also
available. Additionally, the online shopping service is equipped with
innovative features. For instance, it is going to offer advice that will help
consumers create “at-home occasions”. The firm plans to update the site with
new offerings such as “curated bundles” as well. This can include glassware,
tasting recommendations and food pairing ideas.
With this site, Molson Coors intends to create a Revl
community of food and drink fans. This will be supported by social media
sites also. The brand’s director of digital advanced, “What we’ve created with Revl is a
differentiated drinks proposition that offers a great choice of drinks that’s
easy to navigate and shop”.
Molson Coors is not the only brand taking this road. During
the past few months, several beverage companies have accelerated their
e-commerce expansion plan because of the coronavirus.
The site offers recommendations as well © Royalty-free image
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