This post will look at the last couple of tips that will
make online shopping on your website
easier for customers, which will increase sales.
CTAs
The previous article talked about navigation and an important part of it is call to actions (CTAs) for users. These
are designed to entice customers to click, purchase or sign-up. However, to
increase conversion, these must be frictionless and intuitive. There are no
fixed rules for these buttons. Nonetheless, the colours orange and red have
been shown to attract more clients. The most important thing is they pop out
from the rest of the page and they are eye-catching. They must also feature
trigger words such as ‘subscribe’, ‘add to cart’ or ‘click here’.
Responsive design
More than 50% of consumers shopping online use their smartphone to do so. Thus,
you must have a responsive design to ensure that your site can load properly
across all devices without the user have to pinch the screen to adjust the
display. Additionally, you should take into consideration the load-time.
47% people expect a page to fire up in two seconds or less and according to Google,
if this take up to 10 seconds, there is a greater probability of a shopper
leaving the site. To make sure that there are no delays, pay attention to the
size of your website images.
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