Target opens mini Ulta shops in stores

 

This collaboration will please those in the beauty community. Target has partnered with Ulta Beauty to offer its clients an enhanced experience. The retail company has made this announcement on Tweeter.

As from next year, you will have the opportunity to visit mini Ulta Beauty shops when going to the supermarket. Fans are pretty excited about this news. Indeed, at the time of writing, the tweet had over 35,000 engagements. Initially, the beauty bar will pop up at 100 Target outlets in 2021. Nonetheless, it will be expanded to more stores soon. The firm also plans to integrate it in its e-commerce website as well. Details about which specific brands will be stocked up in the mini shops have not been revealed yet. However, fans have been promised that “it will be a curation of emerging and established prestige brands”. Additionally, Target is planning to make the most of Ulta Beauty's GLAMlab service. This is a virtual try-on tool that allows shoppers to try on products before making a purchase.

More good news for fans: they will also be rewarded with loyalty benefits across Target Circle and Ultamate Rewards. Specifications about this are still in the works, but fans have nothing to worry about. They will definitely enjoy some extra perks.


Ulta Beauty experience will be available at Target © Royalty-free image

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