Despite the pandemic, Christmas
shopping is expected to be as strong as ever this year. Holiday sales are predicted
to reach between $755.3 billion and $766.7 billion. Even if people will spend
less on gifts, they will certainly purchase something. A series of articles
will look at some trends that will dominate the market.
E-commerce will grow
It is expected that most acquisitions will be completed on the Web this year.
While this was anticipated even before the pandemic emerged, Covid-19 has
accelerated this trend. Shoppers are adjusting to a new lifestyle and they
prefer to avoid crowded places despite the fact that they are keen on
celebrating. Moreover, we should not forget that there are more government
restrictions to ensure everyone’s safety. Thus, firms are also adopting innovative
technologies to make sure that buying on the Web is as easy as possible. As the
CEO of Infobip, a cloud
communications company advanced, retailers, brands and banks have accelerated
their digital transformation, which would be very helpful throughout the holiday
season.
Moreover, the software company ZoomInfo, has
conducted a study among the 14 million firms in its database. This has revealed
that 56% more companies have added online
shopping technology in August 2020 in comparison to the number that
implemented this technology in February 2020.
A lot of Christmas shopping will be done online ©
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