If you have been on social media a lot, you must have
noticed that the in-thing for quite a while is unboxing. People make these
videos all the time. However, it is more than just a trend. The way you package
your product is important if you have an e-commerce
website since this is going to be the first physical interaction that the customer
will have with your product. Packing something in the right way will help you
generate excitement, satisfaction, loyalty and repeat purchases. Since we are in the midst of an online shopping
boom, find out how to create the most effective packaging design.
Sturdiness
While pretty wrappings are an additional perk, the most important part is the
sturdiness of the packaging. This is what is going to determine its efficiency.
As such, as an online merchant, you must think practically and choose your material
carefully. Make sure to include void fill and items that will protect
your product during the shipping process. It goes without saying that damaged
goods will lead to returns. Not only does this mean a lost sale, but it involves
a wide range of additional expenses related replacement, warehouse labour and
postage. Moreover, it affects your brand
image. Thus, you must ensure that your packaging is both robust and
pretty.
Comments
Post a Comment