Besides introducing discounts for the festive season, you
must ensure that your e-commerce
business is equipped with enough technologies to deal with this increase and to
allow customers to purchase from you efficiently.
Cybersecurity
Considering that cyber-attackers will have more opportunities this end-of-year
season, you must ensure that both your customers and your business are safe. Someone
purchasing from you is going to need reassurance that the transaction is
completed in a secure way. For instance, to protect the transmission of
personal information, you can use an SSL
certificate. This security measure is visible to anyone visiting your
online shopping website. Thus, customers will be able to purchase from you
without worrying.
Plan for the increase in sales
An important step for this end-of-year season is to plan for the increase in transactions
based on previous analysis. This will help you enhance your experience with clients.
This step is crucial since we are living in a situation of uncertainty that can
trigger unforeseen events affecting customer experience. As such, it is important
to anticipate and prepare in advance so that your performance and brand
reputation is not affected. Thus, make sure that you have product inventory
ready, shipping
providers on hand and all the necessary steps in place for when orders start to
arrive.
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