For years, the online supermarket Ocado has never made a profit, even if it has leveraged all the
latest technologies to ensure that it delivers an excellent service.
Nonetheless, ever since the pandemic, things have changed for the better for
the firm.
Indeed, the first lockdown that was reinstated turned things
around for the company. People started flooding the website and trying to
secure a slot of delivery was an extremely difficult task. Some customers have
admitted to setting up alarms for the middle of the night or waiting for hours
in virtual lines. Just recently, it took just five hours for Christmas slots to
be filled. Usually, the amount of time taken is five days. Even if the online supermarket is having to turn
down customers, demands for its services are increasing.
The firm has been able to create such an impact because of
the technologies that it uses. Its warehouse is staffed by 1,050 “personal
shoppers”. It also leverages 1,800 robots. The size of small washing
machines, these are constantly whizzing around moving plastic crates full of
products that have been ordered. Thanks to these, Ocado
is able to pick and pack online orders much more quickly than other
supermarkets, even giants like Tesco.
Ocado uses robots to process orders © Royalty-free image
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