As a previous article advanced, an important part of the
success of your online shopping
growth will depend on the packaging of your product. While it should be pretty
to generate excitement, it must also be sturdy enough to protect the content of
the parcel. Find some more tips related to this below.
Sizing
During the design process, you must take into consideration the size and shape
of the wrapping, both from your perspective and from that of the customer’s. If
the packing is ill-fitted, you will have to deal with unnecessary costs related
to warehouse storage, shipping, and damaged products. At the same time, clients
find this bothersome and not professional.
Element of surprise
When it comes to the holiday season,
or any other time for that matter, the buying experience, from product
discovery to unboxing, is very important. Making the client feel like a kid
opening a present on Christmas morning will definitely help encourage repeat
purchase and build customer loyalty. To create this type of excitement,
add some surprises to your package. For instance, you can drop in a little gift
sample that complements the acquisition.
A study revealed that the act of unboxing increases
dopamine, serotonin, and oxytocin levels in the brain. Not only does this type
of excitement make people shop from your store again, but it also leads to them
making videos of your product which results in brand
discovery by others.
Include surprise gifts in your products © Royalty-free image
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