As a previous article advanced, retailers must take
advantage of the boom in online shopping
to make the most sales. Find some tips to do so below.
Communicate with customers
After establishing an online presence on several digital channels, you must use these sites to communicate with your
clients. Share the measures and actions that you intend to take this holiday
season in the context of the pandemic. For instance, you can introduce new
products, sanitary measures and delivery protocols. Moreover, you must lay
emphasis on the special promotions that you will run in the upcoming days. This
will help you get ahead of your competitor.
Introduce seasonal surprises
We all like surprises, especially if they will help us save some money. Thus,
building on the communication aspect, you must also share details on the little
perks that you have introduced for this end-of-year season. Some examples of
these are discounts for the first purchase, promotions for product packages,
flash sales, loyalty programs and different types of promotions. You can
implement a discount code for potential customers who did not complete a transaction
the first time. This will give him the extra push needed to buy from your store
and allow you to work on building brand
loyalty for repeat purchases.
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