This is the last article in the series of posts exploring the digital technology trends that will affect our life in 2021. It is going to look at the expansion of social commerce and voice systems.
Social commerce
Already revolutionising the world of online shopping, this is going to be even
more prominent. Indeed, giants such as Facebook
and Instagram have been testing new features that allow merchants to sell and
market their products more efficiently. It is expected that in 2021, more of
these tools will be rolled out across the world, triggering mass adoption.
Brands are increasingly aware of the power of social commerce. As such, they
are going to make the most of it.
Smart devices powered by voice are already extremely popular in today’s time. Moreover, as days go by, users’ comfort levels with these digital services are increasing, especially within the home. This means that you no longer have to touch a device to purchase an item. Online shopping can be completed via vocal instructions. One of the issues with voice commerce until now has been the lack of visual display. Nonetheless, tools such as Google Smart Hub, Amazon Echo Show and Facebook Portal are now available. Thanks to these, users can visually interact with shopping platforms and order products using vocal commands seamlessly.
Social commerce will be expanded across the globe ©
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