To further boost its plant-based credentials, Asda has decided to test a new idea.
The grocery company has advanced it will trial a vegan butcher concept at its
Watford store. Moreover, it will also expand its own-label range for Veganuary.
This new counter is called ‘Veelicious’ and it opened on the 4th of January.
Customers will be able to purchase a wide variety of products such as meat-free
lamb, black pudding and base cooking sauces. Prices for these start as from
75p. This project is a result of a collaboration with London-based vegan
concept creator Kbox Global and it will be tested for an initial period
of six months. According to Asda, this counter will be a ‘test and learn’ trial
to help them understand what resonates with customers so that they can enhance
their plant-based proposition. For quite some time, Asda has noticed an
interest for vegan products among clients. For instance, searches for this term
rose 175% year on year across the whole of 2020.
The grocery company has also announced a 22-strong line-up
of own-label chilled, frozen and ambient plant-based NPD for Veganuary.
This has already been rolled out in Asda stores and it is an addition to its
vegan range which was first launched in January 2020.
Asda is expanding its plant-based range © Royalty-free image
Comments
Post a Comment