If you are trying to enhance your e-commerce offerings, it is important to get feedback from
customers. This might seem obvious. However, listening to your clients is an
art in itself. Successful brands design a whole set of strategy for this task.
According to HubSpot,
one efficient technique is to employ the ACAF Customer Feedback Loop. This
involves four steps:
i.
Ask consumers for feedback regarding your brand,
products and services.
ii.
Categorise their response into different
sections that are meaningful to your business.
iii.
Act on the feedback. Share it with others in
your company so that changes can be implemented.
iv.
Follow-up with clients who responded so that
they know you are truly listening and making things better.
While several variations of this strategy exist, the base
idea is the same: shoppers tell you what the problem is, you fix it and then
you tell them. It should be noted that you do not need an entire client service
team to conduct customer research. You can just send them a simple email
with a feedback
form after an order has been placed. This is enough for businesses to gather
information on what needs improvement. After enhancing something, make sure to
tell your clients about it so that they feel as if they are part of the process.
Feedback from customers helps you improve © Royalty-free image
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