E-commerce: merchants should offer innovative payment services

 With the e-commerce market expanding, merchants must not leave anything to chance. This means that they must make a lot of efforts to ensure that customers do not leave their site. For instance, they can offer innovative and secure payment solutions that are simple and convenient. Moreover, having a greater variety of settlement methods is more beneficial. This is because according to a research, 44% of UK consumers will abandon their shopping cart if they cannot access their favourite payment service while checking out.

Consumers look for their favourite payment method © Royalty-free image