After identifying the problems related to abandonment rates
on your e-commerce website, you
might not reach the ideal conversion rate, that is 2.63%. This problem is quite
common and you might be thinking, “There is nothing wrong with the online
store, so why are they are not completing the purchase”? Here, the issue lies
in whether you have given them a reason to stay.
One of the methods that you can use to motivate customers to
buy from you is e-commerce copywriting. The articles will work in the following
way: it will convey the qualities of your products in a calm, practical and
clear way. One tip is to avoid the overwhelming positivity that marketing
messages have. However, you must avoid negativity at all costs. Copywriting is a craft, but in the case
of e-commerce marketing, this is one cardinal rule that you must not break.
As such, when writing, make sure to mention deals, discount
and deals that your brand is offering. In some cases, you do not have to
mention the promotion ten times over. You can include a countdown timer
until the next major promotional event on your e-commerce
website. Thus, even if someone leaves, he/she will be encouraged to come back.
Copywriting helps motivate customers to make purchases © Royalty-free image
Comments
Post a Comment