Since people are now relying more on digital services,
companies have to come up with new ideas to ensure that they can serve the most
number of consumers in an efficient satisfactory way. During the first
lockdown, Morrisons came up with an
innovative strategy. It worked out that if customers were willing to let the
firm choose the ingredients and products to be delivered, they would be able to
offer home delivery facilities to far more people in the UK in one day.
As such, it has introduced food boxes. First it began with basic staples that people could not
access easily due to panic buying. Then, it expanded to more elaborate ranges.
Now, customers have the opportunity to choose from a dozen of these bundles.
The brand’s most popular and useful one is the family box. This contains
everything that a family of four needs to make dinner from Monday to Friday.
Those choosing to purchase a subscription have to pay only £28.50. As such,
meals will cost £1.50 per head, including delivery.
Additionally, Morrisons has
included recipe meals in the box. They will teach you how to cook spaghetti
& meatballs, chilli con carne, veggie curry, cheesy leek and mushroom pie
and warming sausage & butterbean bake.
The family box is cost-efficient ©
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