Online buying: how to reduce cart abandonment?

 

In a world where online buying services are becoming more popular, why is it that there is the issue of cart abandonment. This is because customers are unable to pay online using their favourite method. According to a research, 44% of online shoppers in the UK will leave a purchase midway if the settlement facility that they prefer is not available. This is a huge issue since brands are losing millions in revenue because of this. This issue can be solved by fintech services. Indeed, innovative payment solutions help e-commerce merchants retain clients.

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