A previous article mentioned that one of the features
included in Product Discovery Solutions
for Retail by Google Clouds is Recommendation AI. This allows retailers to
offer shoppers extremely customised product suggestions across various
channels. Have a look at two more of its capabilities.
Vision API Product Search
This solution gives merchants the opportunity to adapt to how customers are
finding product inspiration and discovery in today’s times, regardless of
whether they are learning more about the brand from the retailer’s e-commerce
website or across social media
channels. This system works in the following way: users are able to search for
a product using an image and they will receive a ranked list of visually and
semantically similar items. It leverages machine learning-powered object
recognition and lookup to provide real-time results of goods which are similar
or complementary to the search from the retailers’ product catalogue.
Google Cloud Search for Retail
This offers retailers a high-quality product search functionality. The latter
can be integrated into both e-commerce websites and mobile applications.
This system has intuitive search functionalities that can be customised to meet
the needs of each retail organisation. Thanks to this, merchants can ensure
that someone visiting their online
shopping site finds exactly what he/she is looking for.
More accurate search results can be obtained thanks to the
new features © Royalty-free image
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