Product Discovery Solutions for Retail: more features of this system

 

A previous article mentioned that one of the features included in Product Discovery Solutions for Retail by Google Clouds is Recommendation AI. This allows retailers to offer shoppers extremely customised product suggestions across various channels. Have a look at two more of its capabilities.

Vision API Product Search
This solution gives merchants the opportunity to adapt to how customers are finding product inspiration and discovery in today’s times, regardless of whether they are learning more about the brand from the retailer’s e-commerce website or across social media channels. This system works in the following way: users are able to search for a product using an image and they will receive a ranked list of visually and semantically similar items. It leverages machine learning-powered object recognition and lookup to provide real-time results of goods which are similar or complementary to the search from the retailers’ product catalogue.

Google Cloud Search for Retail
This offers retailers a high-quality product search functionality. The latter can be integrated into both e-commerce websites and mobile applications. This system has intuitive search functionalities that can be customised to meet the needs of each retail organisation. Thanks to this, merchants can ensure that someone visiting their online shopping site finds exactly what he/she is looking for.


More accurate search results can be obtained thanks to the new features © Royalty-free image


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