As advanced in a previous article, social commerce is quickly becoming popular among customers.
Different types of platforms have varying degrees of ‘readiness’ when it comes
to allowing clients to purchase online. Let’s have a look at the several
options available.
The giant Instagram
has been beta-testing a ‘Checkout’ feature. This lets users search for products
and shop directly from within the app. When the social media firm rolls this
out for the mass population, consumers will be able to purchase items from a
brand and an influencer’s post more conveniently.
Along the same lines, ‘Shops’ created by Facebook,
allows brands to establish digital storefronts. These give consumers the
opportunity to purchase products either on the retailer’s website or directly
within the social media site itself.
Even video-sharing platforms YouTube and TikTok are
experimenting with social commerce. The former has created ‘YouTube Shopping’.
This allows consumers to make purchases directly on-site by browsing through
catalogues designed by sellers. As for TikTok, it has partnered with Shopify so
that merchants can create shoppable content on the platform.
At the moment, Facebook and Instagram
are far ahead other platforms in terms of offering a better shopping
experience. In fact, 45% of consumers prefer to purchase from the latter and
the former captures 41% of audience.
Instagram lets you purchase products easily ©
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