As advanced in a previous article, user experience is essential for an e-commerce business. Learn how
to use it to boost your offerings below.
First of all, you should begin by identifying the problem
and one of the biggest indicators that you must pay attention to is abandonment rates. As soon as someone
visits your website, your User Experience design will start converting them
into a paying customer. Interruptions to that process are the leading causes of
cart abandonment. If you find that more than 68% of those visiting your website
leaves in the middle of the purchasing process, there is a problem.
To remedy this situation, you must take the role of a
shopper and go through the steps of purchasing an item on your website. Keep in
mind the site’s design as you are doing so. Is the buying process smooth, easy
and quick? Did you feel frustrated or annoyed at any moment? If the answer to
the second question is yes, then you have found your problem.
Depending on the issues found, you can introduce different
solutions. For instance, if shoppers experience difficulties with account
creation, you can streamline the process with various business tools. In a
similar vein, you can allow shoppers to use information from relevant social
networking sites to auto-fill key details.
Eliminate unnecessary procedures © Royalty-free image
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